The approach in our content marketing strategies
Casper aims at presenting quality content marketing strategies for your brands. Our team of experts invents out-of-the-box ideas to make your website stand out.
Set your mission
Your mission statement should emphasize the unique assistance that your target audience will receive on engaging with your business.
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Establish your KPI
Set key performance indicators(KPI) for your content marketing strategy to keep track of targets to achieve in terms of revenue, SEO, traffic, etc.
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Know your audience
Proper demographic data collection, customer feedback, and buyer persona creations can help you to assess the wants and don't wants of your target audience and pitch in your content judiciously.
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Assess your content position
A content audit will help you understand how much the existing content is contributing to your success and what are the necessary tweaks required for increasing your sales.
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Figure out the best content channels
Content analysis can give an insight into the social media channels that your audience is engaged in.
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Decide on content types
The content displayed on your main site along with blogs, webinars, checklists, worksheets, etc is crucial for gaining more lead generation
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Create content
Our efficient team of content marketers delivers effective and unique content on time through proper research and analysis of your business requirements.
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Measure results
Marketing and distribution of content are handled with utmost importance and precision, results are closely monitored and required updates are implemented.
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