Introduction
In today’s competitive FMCG and packaged food landscape, even small variations in raw material or packaging costs can have a major impact on profitability. V-Tasty, a fast-growing brand known for its ready-to-serve food packs, faced this challenge head-on.
To gain complete visibility into profitability across product variants and optimize sourcing, V-Tasty partnered with Caspar Digital to develop a custom profitability tracking web application.
The Challenge
V-Tasty operates in a dynamic market where raw material prices and packaging costs fluctuate regularly. Their biggest roadblocks were:
- Managing multiple raw materials with variable market prices.
- Understanding which product variants delivered maximum profitability.
- Planning sourcing for raw materials and packaging based on forecasted demand.
- Assessing the real-time impact of input cost changes on margins.
- Enhancing vendor selection and validation using data insights.
While spreadsheets worked in the short term, the leadership realized the need for a scalable, web-based profitability tracking platform.
The Requirement
V-Tasty wanted an application that would:
- Identify high-margin product variants based on pack size and quantity.
- Generate profitability insights to guide production and marketing priorities.
- Track real-time changes in raw material and packaging costs.
- Help plan seasonal sourcing and procurement strategies.
- Provide alerts when profitability dropped beyond a threshold.
- Be intuitive and usable by non-technical staff.
Caspar Digital’s Solution
Caspar Digital’s Application Engineering Team designed and deployed a custom profitability tracking solution powered by .NET Core, ReactJS, and SQL Server.
Key Features:
- Real-Time Analytics: The app continuously tracks profitability at product-variant level.
- Automated Alerts: Smart notifications when costs rise or margins fall.
- Dynamic Dashboards: Visual insights into material cost trends and profitability patterns.
- Vendor Performance Module: Data-driven vendor evaluation to streamline procurement.
- User-Friendly Interface: Designed for teams with limited software experience, ensuring smooth adoption.
The Impact
Within six months of implementation, V-Tasty achieved measurable improvements:
✅ Improved bottom-line by 15–20% through better cost visibility and decision-making.
✅ Enhanced control over raw material sourcing and packaging procurement.
✅ Ability to fine-tune marketing spend based on variant profitability.
✅ Reduced dependency on manual calculations and spreadsheets.
Client Testimonial
“We’re extremely happy with the application Caspar Digital built for us. It gives us greater control over production, sourcing, and marketing decisions. We’ve already seen a 15–20% improvement in profitability within six months!”, Kuncheriya Karikkattuparambil, Founder & CEO V-Tasty Foods, India.
Technology Stack
- Backend: .NET Core
- Frontend: ReactJS
- Database: Microsoft SQL Server
- Hosting: Azure Cloud
- Analytics Layer: Power BI integration for visual reporting
Conclusion
Caspar Digital’s custom application transformed how V-Tasty manages profitability, turning complex, data-heavy decisions into simple, actionable insights.
From dynamic dashboards to real-time alerts, the solution empowers V-Tasty’s team to make data-backed decisions that directly impact their bottom line.
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