Jacob M George is a distinguished serial entrepreneur with over 25 years of experience in steering successful ventures across retail, technology, and education sectors. His pioneering efforts have significantly shaped the professional email marketing landscape in India and beyond, establishing him as a key figure in the industry.
Jacob's entrepreneurial journey began with the founding of iCubes, a groundbreaking venture that revolutionized the email marketing space in India. In the early 2000s, when the Indian market had limited quality operators in the email marketing domain, iCubes introduced innovative global email technology solutions, setting new benchmarks for the industry.
Building on this success, Jacob launched cmercury, an AI-based email marketing platform renowned for its Machine Learning capabilities & industry best email deliverability and extended omnichannel capabilities across mobile and web. Under his leadership, cmercury has consulted and managed the email marketing needs of over 1000 enterprises, both large and small, across diverse verticals. His impressive clientele includes esteemed brands like Taj Hotels, Radisson Blu, Hunkemöller, Reliance Brands, Bajaj, ICICI, Ginger Hotels, CAMS, Myntra, Jabong, and many more.
In 2019, Jacob ventured into the realm of digital learning with the establishment of Caspar Digital. This initiative aims to empower corporates and academics through innovative digital education solutions. Caspar Digital Academy has successfully provided niche courses to over 5000 professionals, academicians and students across Asia, fostering a new generation of digital-savvy individuals. Additionally, Caspar Ventures extends its reach into software development, creative studio services, and big data analytics.
Jacob's forward-thinking approach continued with the co-founding of Paradym.ai, India’s first comprehensive generative AI platform exclusively for marketers. Paradym.ai has quickly gained traction, now being utilized by marketers in over 100 countries worldwide.
His diverse interests also led to the creation of Greencoot.com, a social enterprise dedicated to optimizing the value chain and marketing for highly perishable marine and meat products. Greencoot ensures the delivery of top-quality fish, poultry, and meat across Kerala, India—a region grappling with significant cancer and renal health issues, often linked to food adulteration.
Jacob M George's multifaceted ventures reflect his commitment to innovation, quality, and social responsibility. His leadership and vision continue to inspire and drive growth across multiple industries, making him a prominent and influential figure in the global business landscape.
Mathew Elias is an IT industry veteran with over 30 years of experience driving digital transformation through advanced technologies, next-generation systems, and business innovation to help customers stay ahead. He has held numerous senior roles as a business leader, thought leader, and digital transformation specialist across the Aviation, Healthcare, Hospitality, and Education industries. Mathew brings a wealth of professional expertise and exceptional leadership skills to support the business growth goals of Caspar Digital, penetrate unchartered geographies and strengthen current engagements.
Rijo comes with 16+ years of customer handling experience across various verticals. His experience spans from building offshore business intelligence databank, spearheading various offshore business intelligence projects & currently consulting and optimizing digital marketing approaches for various brands. Instrumental in building a best-in-class customer service and success team for cmercury with customer retention rates as high as 98% and identifying smart upselling opportunities contributing greater than 20% to the revenue streams. Rijo heads the Customer Success function for cmercury.
A sought after product trainer, his digital marketing workshops have been attended by more than 1000 individuals across industry and academia.
During his leisure he loves to explore his culinary skills. Mostly focuses on creating improvised versions of the local non veg dishes, manages to get accolades from family and friends.
Dr. Joseph Johnson is a Professor of Marketing at the University of Miami and a member of the Big Data Center at UM’s Center for Computational Sciences. At Miami, he imparts training on Marketing Analytics, New Product Development, and Strategic Brand Management. His current research focuses on the use of artificial intelligence and text mining tools as a decision aid for managers. He has created and collaborated in the development of various strategic models, tools, and algorithms based on brand management and AI.
His research has appeared in various leading journals. He won the best paper award at the World Conference of Endourology in 2014 and the Paul Root Best Paper Award from the Journal of Marketing in 2008. His research on financial markets has been featured in Financial Times of India, MSNBC and Kiplinger’s Personal Finance. He has given invited presentations on his work at Cambridge University, Harvard University, University of Florida, and the Wharton School of Business. He has over three decades of experience, divided between academia and industry. He has worked with many renowned organizations across various countries like India, Middle-East and the US. Some of this include Tata Steel, Hindustan Petroleum, Dell, Universal Fox Studios etc.